WING CHUN ASSOCIATION

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Client:

Wing Chun Association

Assignment:

Concepting  and creation of both video and photo material that can be used for the new visual image of the association.

Execution:

As many people mistake Wing Chun for being merely for exhibitions and show we wanted to show the other side of the sport. We chose for a raw and industrial look. By choosing this style we could put emphasis on the effective and destructive power of each move. In Wing Chun every move needs to be one of precision and speed. To illustrate this we show the focus of preparations and the intense focus that is a direct result of that.