VAVOOM TIKI ROOM
Client:
VaVoom Tiki Room, the first and only Tiki bar in The Hague, Holland. It’s a great place to loosen up, escape from the world outside and let the rum wash your worries away. Experience the tropical breeze of tiki culture.
Assignment:
As part of their social media campaign Vavoom offers a one off cocktail on a monthly basis. These cocktails often contain exotic ingredients and rare liquors showcasing the Vavoom’s love for the Tiki culture and of course cocktails.
The goal of the assignment was to create a series of clips that capture the essence of Vavoom, showcase the ingredients and promote the cocktail of the month in an energetic format fit for social media.
Execution:
In order to attain the right aesthetic and feel for Vavoom, their cocktails and Tiki culture, a fair bit of investigation into the subject was of utmost importance. The plan was to create a series of dynamic videos that focus on the cocktails, the ingredients that go into them, Vavoom’s characteristic interior and of course the talented mixologists that make the drinks.
The videos are shot with a vintage look and accompanying surf style music for a more authentic feeling incorporating detailed shots of the drinks as they are being made; keeping in mind that the Tiki movement is deeply rooted in cocktail history and has since its creation been renowned for being controversial and somewhat quirky we decided to approach the project with a good dose of humor and a touch of Tiki magic.