SKY HEALTH THE HAGUE
Client:
Sky Health is a gym based in The Hague. They work with independent trainers that work out their clientele at the gym provided by Sky Health. Providing clients with only the highest quality personal training and nutrition advice, Sky Health boasts with many success stories.
Assignment:
Sky Health gave us a top fold job. The main objective was to document a series of testimonials through and interview style video showing the clients workout routine. The second objective was to create a brand video with the footage shot for the testimonials and other, scripted shots taken of the trainers.
Execution:
We felt it was important to give a calm appearance to the video as our client told us that many potential clients are scared to join a personal training regime as they believe it to be over their heads, rather than a benefit to their health. In order to achieve this calm feeling in the videos we employed high slow motion and focused on both the movement of the subject and the details of their actions, with a focus on both smiling faces and focused faces. The black and white coloring was style choice to match the branding that Sky Health uses.