Pieter Pot is a company that wants to make shopping without packaging a reality, and without extra effort or time. Everyone knows that we are constantly polluting our planet with large quantities of packaging waste, but we do not act on it, because this often takes too much effort.
Pieter Pot wants to make environmentally friendly shopping as easy as normal shopping. At the moment they deliver groceries packaging-free by delivering them to your home in glass jars and picking them up again. Exactly like the milkman used to do: delivered a filled bottle of milk and took your empty bottles back.
Pieter Pot received a lot of attention this year because of their great idea. Not only from customers but also the media quickly picked up their story. The result: a huge demand for their service from all across the country. At the time of this project Pieter Pot had only successfully rolled out the concept in Rotterdam. To grow, they needed the financial resources to spread their concept country-wide.
To achieve this they came up with the idea of starting a go fund me project where they wanted to explain what they needed to grow by means of the written word, photos and most importantly, their crowdfunding film.
It is our mission to also support great concepts and organizations that do better for the world around us. We thought Pieter Pot checked all boxes, and therefore decided to support them in the creation of the film and photography material. Naturally, the image of Pieter Pot had to be considered, not only in relation to the current customer but also to a new / larger audience.