JACKIE YEN FITNESS

Client:

Jackie Yen one day decided that he wanted to share his love for power lifting with the world and started to build an online persona where people could follow his progress, interact with him, and become part of a community. The result is a growing instagram and youtube account highly specified towards the powerlifting community.

Assignment:

Jackie flew us into London to shoot a brand video for his social media. Perviously he had created all his content by himself and felt it was time to push his online content to the next level. The video follows his way to the gym and showcases his work out routine.

Execution:

Being an energetic person, performing an intensive workout discipline, we decided the best approach would be to make this video intense and energetic with lots of movement. A focus was put on the most common workouts, detail shots of his muscle movement, and hard working facial expression. The color scheme was chosen to align with his other online content.