IIAM. is a company based in The Hague that focuses on connecting students by enhancing their social experience. The community is open-minded, fun & international. The team is no different. Everything they do is made possible by the ever growing team of students, all from different nationalities, universities, studies and ages.
IIAM needed us to create a business profile that they could share with there online community. A look behind the scenes one could say. Key to this assignment was to both empathizes the youthful/playful character combined with there professional outlook.
In executing this project we chose to set up different situation of their daily work. Using the brainstorms and meetings to empathize the professional aspect. While using the playful character of the office space itself to show their fun side. For the edit we chose a slightly fade look with a strong affinity towards orange. This gave us the opportunity to stay inline with the logo and house style of the brand.