Dr. Martens is an English footwear and clothing brand, headquartered in Wollaston in Wellingborough. They also make a range of accessories – shoe care products, clothing, bags, etc. In addition to Dr. Martens, they are also commonly known as Doctor Martens, Doc Martens, DMs or Docs.
In 2017 Dr. Martens opened their new shop in The Hague. Our job was to capture the new shop.
Before the opening we put together our shot-list. This helped to capture the essence of the store in no time, ensuring no shots were missed.
Together with the client we decided to shoot the interior of the store the morning before the grand opening time. That way we where 100% certain we had enough time and space to capture the store without any customers interference.