COOS! helps in finding the best online media strategy. Sometimes a strategy is enough, but more than that they provide content as well. Blogs, videos and links is the language they speak. By doing so they not only create real interaction with the target groups but also utilized the budget to its fullest.
For one of their clients COOS! wanted to capture a social event in which multiple start-up brands could represent itself. In the photo’s there had to be a strong connection between the social environment in which the brand could represent themselves. Of course the interaction that showed had to be captured together with a good representation of the brands.
During the execution the biggest challenge was to capture the right moments without standing out too much. You don’t want to disturb the nice social vibe, but you do need to get your shots. Taking our time and shooting from the background was the best strategy for this situation. This way we where able to get genuine shots of people.