CEMS is a global alliance of academic and corporate institutions dedicated to educating and preparing future generations of international business leaders.
In the spring of 2018 a fruitful relationship started with CEMS. Colorful Penguin became their media partner for all major projects. The first challenge they tested us with was the CEMS Annual Event in December of that same year. To start off a series of videos was contracted, of which the opening video is the main one. Here we worked with filmers from around the globe to construct a short movie, telling the history of CEMS and their 30 year growth in a creative manner. During the Annual Event itself, 3 days of meetings, workshops, and conferences with hundreds of people, ending in the global graduation ceremony with over 2000 people attending, was documented. Since then we have worked on several other project mainly focused on their branding.
Trying to align with the professional and innovative image of CEMS we choose to execute our projects with them in a clean and colorful way. The overal idea is to provide images that show the viewer exactly what is going on and not cloud anything with artistic techniques or shooting styles. Working with the objects and locations at hand we, as always, give a creative and fun twist to our productions.